“Everything that a photographer puts out about their business should be of the highest quality to reflect their service and images. If you give out a cheap, tacky business card, people think: cheap, tacky pictures. It’s better to have few. great promotional products than lots of average ones” says Burton. Regardless of what level of photographer you are. no element of your business should appear ‘amateurish’. It must all look professional, slick and from the same camp. Invest in business cards made from a heavy stock – they’re not very expensive – and a well-designed logo with company colours that feature across all your promotional material.